We’re Ampersand, a multiscreen advanced TV advertising company empowering brands to reach audiences with precision at scale.
We’re Moving TV Forward.®
Ampersand is jointly owned by the largest cable operators in the US:
Our cross-screen, data-driven solutions, powered by America’s largest TV inventory and largest set of data viewership insights, are revolutionizing TV planning, buying and measurement.
We’re National.
Our national solutions empower agencies, advertisers and political campaigns with better data driving smarter decisions, and greater impact. We enable incremental reach, total TV measurement, and full-funnel KPIs, allowing you to build smarter campaigns that drive real business outcomes and maximize ROI.
Precision, Meet Scale.™
Ampersand’s proprietary Addressable Simulator allows clients to see how campaign performance can improve by reallocating a portion of national dollars to Ampersand addressable.
When a national casual dining restaurant sought to improve national campaign performance against light and medium TV viewers, Ampersand created terciles of light, medium and heavy TV HHs, in a privacy compliant manner, and utilized addressable TV to deliver 100% of campaign impressions to light and medium TV HHs.
The results? →
National Case Study
We’re Local.
Spanning 200+ DMAs across 165+ networks and apps, we can reach any business footprint, customer or voter base for local and regional clients. Reach passionate and engaged fans with Ampersand’s coverage of 90% of all live sports events on TV.
Multiscreen is Mandatory.
Transparent, cross-screen, deduplicated measurement down to the DMA level. All in a single dashboard.
A leading fitness brand with locations across the country wanted to improve reach of their intended audiences in 34 specific DMAs. Ampersand recommended a shift to a data-driven strategy to reach a more defined audience with guaranteed impression delivery.
With this strategy Ampersand was able to achieve →
Local Case Study
We do Politics.
Want the precision of addressable TV with the scale of our local offering? Our political sales team is the right candidate for you. Minimize waste and reach more voters alongside premium video content - across all networks, on all screens and all viewing platforms.
