CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters
Aug 20th, 2021
Written by Ampersand Marketing
By matching voter files to set top box viewership insights, Ampersand and the Joe Biden for President 2020 campaign realized data activation at scale was possible on less traditional networks. Learn how we helped the campaign embrace a local TV strategy that effectively reached millions of much needed swing voters during a historic election cycle.
“No desired audience was missed.”
CHRIS HUTTMAN
Head Media Buyer and Strategist:
Joe Biden for President 2020 Campaign
Watch the recap video below, or read the case study here >
