Mike Dean

President

As President, Mike Dean leads Ampersand in its evolution as a provider of data-driven, multiscreen advertising solutions for the industry. Dean oversees Ampersand’s leadership team, in conjunction with its owners, to unlock the full potential of the company’s assets, including the largest share of multiscreen television inventory, the richest set of deterministic and actionable data insights, and the largest addressable TV footprint in the U.S.

Most recently a Managing Director in Deloitte Consulting’s Technology, Media, & Telecommunications sector leading the Ad Sales practice, Mike was previously the SVP of Advanced Advertising at Paramount, leading an organization that was accountable for Advanced Advertising, Addressable TV, and Ad Sales Research & Insights. Before joining Paramount, he led programmatic and advanced advertising at Disney. And earlier in his career, he held sales and partnership roles at the ad tech company Videology. He is also a proud military veteran having served in the U.S. Army Airborne Infantry and holds degrees from MIT and Texas A&M.

Mike resides in Manhattan with his wife Miranda and frenchie, Coco. They are both novice sailors, novice golfers, tortured Mets and A&M fans, and are avid theatre goers.

Linkedin Profile

Ethan Heftman

Chief Revenue Officer

Ethan Heftman is the Chief Revenue Officer at Ampersand. Ampersand is a data-driven TV advertising sales company reaching 117 million households while providing viewership insights and planning on 64 million households, enabling advertisers to reach their audiences with precision and scale in a multiscreen video environment. In his role, Ethan leads all revenue driving functions across Ampersand’s suite of offerings. Prior to Ampersand, Heftman was Senior Vice President, Advanced Advertising and Digital Sales at A+E Networks. Heftman also spent fifteen years at media agencies Initiative, MediaCom, and OMD in various integrated investment roles.

Linkedin Profile

Noga Rosenthal

General Counsel,
Chief Privacy Officer

As Ampersand’s Chief Privacy Officer and General Counsel, Noga Rosenthal is responsible for guiding the company’s privacy and legal initiatives. With over 15 years of experience, she has established herself as a global privacy compliance expert. Her knowledge extends to public policy work, where she has demonstrated a deep understanding of the interplay between data ethics and practical implications of proposed laws.

Noga previously served as Chief Privacy Officer at Epsilon where she led the company’s worldwide privacy, compliance and regulatory activities. Prior to Epsilon, she served as General Counsel and Vice President for Compliance and Policy for the Network Advertising Initiative (NAI), helping set ethical data use guidelines for the ad tech industry while also running its compliance program. Furthermore, she also led global legal affairs for WPP’s Xaxis, a pioneering programmatic digital media business, as SVP and General Counsel.

Noga is an active member of the International Association of Privacy Professionals (IAPP), where she has served on several advisory boards, including the Education Advisory Board and Women Leading Privacy Advisory Board. She currently sits on the Legal Affairs Council and the Public Policy Council of the Interactive Advertising Bureau and the AI Public Policy Working Group of the Advertisers . She was an active member of the UK Data Protection Network, helping publish guidance documents on the General Data Protection Regulation. Noga also sat on the Advisory Board of the Digital Advertising Alliance, the Data Standards Committee of the Data and Marketing Association. She also served as co-chair of the Privacy Committee of the Mobile Marketing Association. Noga also had an advisory role as a board member for Optimeyes, a privacy and security risk management tool.

Linkedin Profile

Gerrit Niemeijer

Chief Technology Officer

As Ampersand’s Chief Technology Officer, Gerrit Niemeijer oversees the ongoing development of the company’s advanced TV advertising platform, including its unparalleled data and inventory resources and world class technology infrastructure.

For the past two decades, Gerrit has been one of the foremost architects in driving the development of the advanced television ecosystem, holding over 20 patents in the space. Gerrit was previously Chief Technology Officer and founding member of Visible World, where he won technical Emmy Awards and led the development of AudienceXpress, the first programmatic platform for buying linear TV.

Before Visible World, Gerrit was Vice President and Senior Project Manager at Philips, where he developed its digital set-top box platform and started a unit that integrated internet technologies into consumer electronics platforms, eventually launching Philips’ internet-enabled set-top boxes in the North America market.

Gerrit holds a master’s degree in computer science from the University of Twente in the Netherlands.

Linkedin Profile

Patty Keenan

Chief People Officer

As Chief People Officer at Ampersand Patty leads the Human Resources team. She and her team are focused on elevating the attraction and development of talent and building a culture that fosters both an equitable and inclusive environment for employees, as well as one that embodies Ampersand’s mission and values.

Prior to joining Ampersand, she was the head of the HR Business Partner team for AXA XL Reinsurance & the corporate functions. She was also a member of their Human Resources Leadership Team.

Patty has over 20 years of extensive experience in Human Resources including time at PepsiCo, where she held positions including Senior Director of Human Resources and Director of Talent Acquisition, as well as HR Manager at IBM. She also spent five years in Human Resources at Pricewaterhouse Coopers.

Patty holds a bachelor’s degree in finance from Siena College and an MBA with a concentration in human resources management from Iona College.

Linkedin Profile

Ari Turner

SVP, Sales Operations

As SVP, Sales Operations, Ari Turner oversees campaign management, account management, and pricing & planning at Ampersand, as well as strategic operations, inclusive of affiliate, agency and ad tech operations. Ari is responsible for all facets of Ampersand’s sales backroom, supporting the company’s multiscreen proposal and order management systems across linear, digital, streaming and addressable TV advertising.

Ari is a proven media and advertising executive with experience partnering with sales, product, operations, and finance to deliver consistent ad sales results across all platforms and screens. He has previously held positions in sales and sales operations at Fox Cable Sports and at AT&T/Directv.

In his most recent role at Xandr, Ari oversaw the corporate strategy group, helping to drive the advertising playbook for the Warner Media merger and integration. He also played an instrumental role in the acquisition of Appnexus by AT&T.

Ari holds an MBA from New York University Stern School of Business and spent his undergrad years at both Syracuse University and Duke University.

Linkedin Profile

Donna Morelli

SVP, Finance

With nearly two decades of experience at Ampersand, Donna Morelli currently serves as the Senior Vice President and Head of Finance. In her current role, Donna oversees critical financial functions, including Financial Planning & Analysis, Accounting Functions, Payroll and Sales Information Systems. Her primary focus is on ensuring the financial health of the organization, providing valuable financial insights into business operations, and actively reporting on the financial well-being of Ampersand.

Donna’s journey includes various roles at Viacom including positions in Tax, Internal Audit and at WCBS TV. She holds a Master’s degree from Fordham University and a Bachelor of Science in Accounting from the University of Rhode Island.

Linkedin Profile

Justin Rosen

SVP, Data & Insights

Justin Rosen leads the organization within Ampersand responsible for all things Insights, Analytics, and Data Collaboration and Partnerships. His team manages the development of new and innovative uses of data in support of Ampersand’s mission to transform the TV industry to audience-based, multiscreen, and accountable. In his time with the company, he has led the implementation of Ampersand’s addressable data capabilities, established Ampersand’s Total TV and Incremental Reach solutions, and has advanced audience-first tactics and storytelling connected to Ampersand’s AND Platform. Justin also works alongside Ampersand’s MVPD owners and affiliates to ensure consistent methodology, data governance, and workflows.

Prior to joining Ampersand, Justin was Executive Director, Data Innovation with Comcast Advertising. He has also spent time at Turner Sports with their Research & Strategy team, as well as with The Nielsen Company, in their Media Analytics group.

Justin received an MBA from New York University’s Stern School of Business, and a BA from Cornell University.

Justin lives in South Orange, NJ with his wife and two sons.

Linkedin Profile