As CEO, Nicolle and her team are working to build a smarter, more effective television ecosystem by partnering with and empowering brands to seamlessly connect with audiences wherever and whenever they watch content.
Nicolle previously served as Global Chief Operating Officer at GroupM’s mPLATFORM where she was responsible for global product management, strategic partnerships, and technology development across the largest media investment management organization in the world.
Prior to mPLATFORM, Nicolle was a central figure in the success of Xaxis, a pioneering programmatic digital media business, serving first as Global Chief Revenue Officer, followed by Global Chief Operating Officer. During her tenure as CRO, Xaxis grew revenue to over one billion dollars. As Global COO she oversaw product and technology development, business operations, human resources, and strategic partnerships. Key highlights include leading the audience data activation platform and launching the company’s machine learning technology. She also played an instrumental role in the sale of Open AdStream to AppNexus.
Prior to Xaxis, Nicolle was the President of 24/7 Real Media where she led the company’s businesses in North America and Europe. Earlier at 24/7, she served in the roles of VP, SVP, and EVP, Global Media and Technology Product Management, with responsibility for the overall health and growth of the global business. In these roles, she drove the evolution of one of the industry’s most significant publisher technology platforms and the development of the first global data management platform suite for agencies. She also led the deployment and integration of the joint venture partnership between WPP and Dentsu across Asia.
A recognized leader in the media industry, Nicolle is a member of the Ad Council Board of Directors, IAB Board of Directors, and the VAB Board of Directors. She is an independent Board Director at Extreme Reach, an independent video technology company. In 2020, she was the recipient of Adexchanger’s Leadership in Advertising award. She was named to Cablefax’s 100 in 2020 and 2021 and Cablefax’s Most Powerful Women in 2020. Previously, Pangis was named to the Adweek 50 list, AdAge’s 40 Under 40, Crain’s 40 Under 40, Business Insider’s 30 Most Powerful Women in Mobile and Business Insiders List of people Shaping the Future of TV, and also name a Multichannel News’ Woman to Watch. She is an active supporter of SOS Children’s Villages, City Year, and StepUp Network, and proud leader of her daughters’ Girl Scout troops.