News Samantha LaBarbara 7/16/24 News Samantha LaBarbara 7/16/24 Experts Talk: Sports Streaming: The Battle for Dominance & Viewership Read More News Samantha LaBarbara 5/14/24 News Samantha LaBarbara 5/14/24 Considering Pivoting Into a Tech Role? Here’s How I Did Just That! Read More News Samantha LaBarbara 4/15/24 News Samantha LaBarbara 4/15/24 ‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream Read More News Samantha LaBarbara 4/15/24 News Samantha LaBarbara 4/15/24 Advertisers take notice of the power and scale of women’s sports after March Madness Read More News Samantha LaBarbara 4/9/24 News Samantha LaBarbara 4/9/24 NCAA Women's Ratings Beat Men's for First Time, Advertisers Score Big Read More News Samantha LaBarbara 3/29/24 News Samantha LaBarbara 3/29/24 Women’s basketball is central to this year’s March Madness ad campaigns Read More News Samantha LaBarbara 2/29/24 News Samantha LaBarbara 2/29/24 New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns Read More News Samantha LaBarbara 2/20/24 News Samantha LaBarbara 2/20/24 Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video) Read More News Samantha LaBarbara 2/14/24 News Samantha LaBarbara 2/14/24 In streaming, is who’s watching as valuable to advertisers as how many? Read More News Samantha LaBarbara 2/8/24 News Samantha LaBarbara 2/8/24 Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge Read More News Samantha LaBarbara 2/6/24 News Samantha LaBarbara 2/6/24 $7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. Read More News Samantha LaBarbara 1/29/24 News Samantha LaBarbara 1/29/24 The Ampersand Board of Directors Appoints Mike Dean to Lead Ampersand Read More News Samantha LaBarbara 1/16/24 News Samantha LaBarbara 1/16/24 Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman Read More News Samantha LaBarbara 12/27/23 News Samantha LaBarbara 12/27/23 Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024 Read More News Samantha LaBarbara 12/21/23 News Samantha LaBarbara 12/21/23 The InFOCUS Podcast: Tim Kay, Ampersand Read More News Samantha LaBarbara 11/28/23 News Samantha LaBarbara 11/28/23 Ampersand Unveils Insights Tool to Balance Local Strategies and Maximize Media Buys Read More News Samantha LaBarbara 11/15/23 News Samantha LaBarbara 11/15/23 Ampersand Expedites Insights For Linear TV Measurement Read More News Samantha LaBarbara 9/21/23 News Samantha LaBarbara 9/21/23 Streaming Yes, Tunnel Vision No Read More News Samantha LaBarbara 4/4/23 News Samantha LaBarbara 4/4/23 Ampersand Introduces Sports-Centric Segments Read More News Samantha LaBarbara 4/4/23 News Samantha LaBarbara 4/4/23 Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies Read More Newer Posts Older Posts
News Samantha LaBarbara 7/16/24 News Samantha LaBarbara 7/16/24 Experts Talk: Sports Streaming: The Battle for Dominance & Viewership Read More
News Samantha LaBarbara 5/14/24 News Samantha LaBarbara 5/14/24 Considering Pivoting Into a Tech Role? Here’s How I Did Just That! Read More
News Samantha LaBarbara 4/15/24 News Samantha LaBarbara 4/15/24 ‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream Read More
News Samantha LaBarbara 4/15/24 News Samantha LaBarbara 4/15/24 Advertisers take notice of the power and scale of women’s sports after March Madness Read More
News Samantha LaBarbara 4/9/24 News Samantha LaBarbara 4/9/24 NCAA Women's Ratings Beat Men's for First Time, Advertisers Score Big Read More
News Samantha LaBarbara 3/29/24 News Samantha LaBarbara 3/29/24 Women’s basketball is central to this year’s March Madness ad campaigns Read More
News Samantha LaBarbara 2/29/24 News Samantha LaBarbara 2/29/24 New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns Read More
News Samantha LaBarbara 2/20/24 News Samantha LaBarbara 2/20/24 Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video) Read More
News Samantha LaBarbara 2/14/24 News Samantha LaBarbara 2/14/24 In streaming, is who’s watching as valuable to advertisers as how many? Read More
News Samantha LaBarbara 2/8/24 News Samantha LaBarbara 2/8/24 Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge Read More
News Samantha LaBarbara 2/6/24 News Samantha LaBarbara 2/6/24 $7 Million for 30 Seconds? To Advertisers, the Super Bowl Is Worth It. Read More
News Samantha LaBarbara 1/29/24 News Samantha LaBarbara 1/29/24 The Ampersand Board of Directors Appoints Mike Dean to Lead Ampersand Read More
News Samantha LaBarbara 1/16/24 News Samantha LaBarbara 1/16/24 Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman Read More
News Samantha LaBarbara 12/27/23 News Samantha LaBarbara 12/27/23 Execs Expect Shifts In Targeting, Creative, Metrics, Aggregation For CTV, Addressable In 2024 Read More
News Samantha LaBarbara 12/21/23 News Samantha LaBarbara 12/21/23 The InFOCUS Podcast: Tim Kay, Ampersand Read More
News Samantha LaBarbara 11/28/23 News Samantha LaBarbara 11/28/23 Ampersand Unveils Insights Tool to Balance Local Strategies and Maximize Media Buys Read More
News Samantha LaBarbara 11/15/23 News Samantha LaBarbara 11/15/23 Ampersand Expedites Insights For Linear TV Measurement Read More
News Samantha LaBarbara 9/21/23 News Samantha LaBarbara 9/21/23 Streaming Yes, Tunnel Vision No Read More
News Samantha LaBarbara 4/4/23 News Samantha LaBarbara 4/4/23 Ampersand Introduces Sports-Centric Segments Read More
News Samantha LaBarbara 4/4/23 News Samantha LaBarbara 4/4/23 Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies Read More
