Streaming Yes, Tunnel Vision No

Samantha LaBarbara 9/21/23 Samantha LaBarbara 9/21/23

Streaming Yes, Tunnel Vision No

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Case Study: A Modern Approach To Driving Arrivals With VISIT FLORIDA

Samantha LaBarbara 8/16/23 Samantha LaBarbara 8/16/23

Case Study: A Modern Approach To Driving Arrivals With VISIT FLORIDA

It all begins with an idea.

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Ampersand Introduces Sports-Centric Segments

Samantha LaBarbara 4/4/23 Samantha LaBarbara 4/4/23

Ampersand Introduces Sports-Centric Segments

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Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies

Samantha LaBarbara 4/4/23 Samantha LaBarbara 4/4/23

Ampersand Launches ‘Sports Viewer Audience Segments,’ Helping Brands and Agencies

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Got Sports Fans? Ampersand Can Retarget Live Sports Viewers On Linear TV

Samantha LaBarbara 4/4/23 Samantha LaBarbara 4/4/23

Got Sports Fans? Ampersand Can Retarget Live Sports Viewers On Linear TV

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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

Samantha LaBarbara 1/31/23 Samantha LaBarbara 1/31/23

Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

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TV advertising isn’t dead – it just needs more effective strategies

Samantha LaBarbara 1/30/23 Samantha LaBarbara 1/30/23

TV advertising isn’t dead – it just needs more effective strategies

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Ampersand Insights: Precision at Scale

Samantha LaBarbara 9/14/22 Samantha LaBarbara 9/14/22

Ampersand Insights: Precision at Scale

It all begins with an idea.

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CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters

Samantha LaBarbara 8/20/22 Samantha LaBarbara 8/20/22

CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters

It all begins with an idea.

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COVID-19: The TV consumer one year later

Samantha LaBarbara 4/13/21 Samantha LaBarbara 4/13/21

COVID-19: The TV consumer one year later

It all begins with an idea.

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Women in the Driver’s Seat

Samantha LaBarbara 3/23/21 Samantha LaBarbara 3/23/21

Women in the Driver’s Seat

It all begins with an idea.

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A local approach is a home run for live sports

Samantha LaBarbara 9/24/20 Samantha LaBarbara 9/24/20

A local approach is a home run for live sports

It all begins with an idea.

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Moving beyond traditional Upfronts: Embracing flexible and new TV-buying solutions

Samantha LaBarbara 6/24/20 Samantha LaBarbara 6/24/20

Moving beyond traditional Upfronts: Embracing flexible and new TV-buying solutions

It all begins with an idea.

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GETTING ADDRESSABLE RIGHT: Lessons learned on the front lines of TV innovation

Samantha LaBarbara 6/15/20 Samantha LaBarbara 6/15/20

GETTING ADDRESSABLE RIGHT: Lessons learned on the front lines of TV innovation

It all begins with an idea.

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Partners + Insights Series: MOVING FORWARD TOGETHER

Samantha LaBarbara 6/4/20 Samantha LaBarbara 6/4/20

Partners + Insights Series: MOVING FORWARD TOGETHER

It all begins with an idea.

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Introducing The AND Platform

Samantha LaBarbara 1/23/20 Samantha LaBarbara 1/23/20

Introducing The AND Platform

It all begins with an idea.

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Ampersand and Verizon Media announce strategic advanced TV relationship

Samantha LaBarbara 3/11/19 Samantha LaBarbara 3/11/19

Ampersand and Verizon Media announce strategic advanced TV relationship

It all begins with an idea.

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Automation slashes Ampersand addressable ad bookings from days to hours

Samantha LaBarbara 3/11/19 Samantha LaBarbara 3/11/19

Automation slashes Ampersand addressable ad bookings from days to hours

It all begins with an idea.

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Ampersand Automates Addressable TV Planning

Samantha LaBarbara 3/11/19 Samantha LaBarbara 3/11/19

Ampersand Automates Addressable TV Planning

It all begins with an idea.

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As Addressable TV Advertising Grows, Challenges Remain

Samantha LaBarbara 3/11/19 Samantha LaBarbara 3/11/19

As Addressable TV Advertising Grows, Challenges Remain

It all begins with an idea.

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