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Local TV and Video Innovation Showcase

Multiscreen TV Advertising Terminology

How Data is Keeping TV King

Fast Take on Cord-Cutting: Dispelling the Myths

2024 Cynopsis Big TV Conference (Copy)

Ampersand’s New Measurement Platform Combines Linear And Streaming Data

2024 Cynopsis Big TV Conference

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Ampersand Partner Insights

Addressing TV Ad Fragmentation with Data Clean Rooms: Insights from Ampersand

7 Swing States Have Been Inundated With Political Ads

Addressing TV ad fragmentation: Don't try to boil the ocean

How I Learned To Embrace Uncertainty and Accelerate My Sales Career

The Carriage Fee Negotiations Between Disney And DirecTV May Take Awhile

The Untold ROI of Investing in Women’s Sports

An interview with Ampersand’s Rachel Herbstman and Anastasia Dukes-Asuen

The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well

Televisionation—Talk Back to Television: Ampersand CRO, Ethan Heftman

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

Now What? A Lot Can Happen (and has) Between Now and November

Experts Talk: Sports Streaming: The Battle for Dominance & Viewership

Considering Pivoting Into a Tech Role? Here’s How I Did Just That!

‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream

Advertisers take notice of the power and scale of women’s sports after March Madness

NCAA Women's Ratings Beat Men's for First Time, Advertisers Score Big

Women’s basketball is central to this year’s March Madness ad campaigns

New Go Addressable and CIMM Study Demonstrates How Addressable TV Advertising Increases Reach of Linear TV Ad Campaigns

Shaping the Future of TV Advertising: Mike Dean's Visionary Leadership as Ampersand's New President (Video)

In streaming, is who’s watching as valuable to advertisers as how many?

Navigating the Fragmented Media Landscape During 2024’s Political Ad Surge

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