Streaming services and OTT: navigating through consumer choices

The video landscape is crowded…very crowded. According to the research firm Parks Associates, there are 271 online video services available in the United States. Netflix and Amazon remain the largest players in the Subscription Video On Demand (SVOD) space, but that could change. In a span of seven months, Apple TV+ launched and on its heels, the biggest traditional media companies are entering the space.