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Ampersand’s Advanced TV Solutions Tool Kit: Insights, Meet Outcomes.™

The proliferation of screens, services, and technologies has fragmented the video advertising ecosystem at an increasing pace. While this level of content and platform choice is great for viewers and consumers, it has made the marketer’s job harder than ever because it’s harder to find your audience. But something else has proliferated in the marketplace at the same time: data.

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Dec 14th, 2023

Ampersand’s Advanced TV Solutions Tool Kit: Insights, Meet Outcomes.™

The proliferation of screens, services, and technologies has fragmented the video advertising ecosystem at an increasing pace. While this level of content and platform choice is great for viewers and consumers, it has made the marketer’s job harder than ever because it’s harder to find your audience.

Nov 20th, 2023

Ampersand’s Automated Insights Tool will Revolutionize Tier 2 Auto Marketing

Ampersand believes that strong consumer data- with consumer privacy top of mind- is the key to driving better performance from all media.

Aug 16th, 2023

Case Study: A Modern Approach To Driving Arrivals With VISIT FLORIDA

With the worst of covid in the rearview mirror, the travel and tourism industry is beginning to find its way back to its pre-pandemic prowess. But in the 3+ years that have passed, the industry has seen big shifts.

Sep 14th, 2022

Ampersand Insights:
Precision at Scale

As TV viewership has become a multiscreen consumer experience, marketers agree that reaching audiences with more precision—with comprehensive and accurate measurement—has become table stakes for television transactions.

Aug 20th, 2021

CASE STUDY: Data-Driven Local TV Increases Reach to Target Voters

By matching voter files to set top box viewership insights, Ampersand and the Joe Biden for President 2020 campaign realized data activation at scale was possible on less traditional networks.

Apr 13th, 2021

COVID-19: The TV consumer one year later

March 11, 2021 marked one year since life as we knew it was forever changed. In the months since, COVID-19 has shifted consumer viewing habits and made a profound impact across every industry. Certain trends have settled into a state of "new normal" and some may have been more illusory. Let’s take a look at TV consumption and how industries are recovering from this unprecedented disruption.

Jul 15th, 2020

GETTING ADDRESSABLE RIGHT: Lessons learned on the front lines of TV innovation

With the country in a temporary slow-down, many advertising budgets have been trimmed or redirected. In this shifting environment, many advertisers are looking for not just greater flexibility, but greater accountability. Addressable TV is becoming more and more of a powerful tool in a marketer’s tool-kit to meet both of these needs.

Mar 31st, 2020

Consumers are tuning in: news and entertainment

As more and more people are following physical distancing guidelines, they are also watching more TV than ever. National HUT levels have increased week over week throughout March and seems it will continue in weeks to come. 

Mar 24th, 2020

Cancelled sports,
not cancelled viewers

The evolution of COVID-19 has brought upon unprecedented changes to our lives and businesses across the globe. As we collectively navigate the current unknown, Ampersand’s priority is to support our clients and partners through actionable data and insights.