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Even with no fans in the stands, TV buyers must be audience-first

Even without the excitement and emotion of  live audiences, the NBA, MLB and NHL collectively accounted for over 100 million total impressions since they restarted in June.* As major sports continue to ramp back up, brands need to view their live sports investments through a more creative and flexible lens. Why? Although the state of live sports continues to evolve, advertisers can still reach their intended audiences.

 

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Sep 10th, 2020

Even with no fans in the stands, TV buyers must be audience-first

Even without the excitement and emotion of  live audiences, the NBA, MLB and NHL collectively accounted for over 100 million total impressions since they restarted in June.*As major sports continue to ramp back up, brands need to view their live sports investments through a more creative and flexible lens. Why? Although the state of live sports continues to evolve, advertisers can still reach their intended audiences.

Jun 24th, 2020

Moving beyond traditional Upfronts: Embracing flexible and new TV-buying solutions

Advertisers must develop new ways to find, engage and motivate audiences. The power of TV remains unrivaled: unmatched scale + reach, quality + professionally-produced content, + an unequaled level of viewer engagement and emotional connection. Discussions around the Upfront business model is a symptom of this larger opportunity.

Jun 4th, 2020

Partners + Insights Series: MOVING FORWARD TOGETHER

In May, Ampersand launched our first Partners + Insights Series: MOVING FORWARD TOGETHER, to educate and connect the TV advertising industry as marketers navigate the COVID-19 pandemic.

Jun 1st, 2020

Partners + Insights Series with Kantar: Advertising through a pandemic

In our final Partners + Insights Series with Kantar’s US Chief Digital Officer, Stephen DiMarco, summed up the session in just a few words, “We’re all trying to figure out the ‘right way’ to communicate during a pandemic.”

May 26th, 2020

Partners + Insights Series with VAB: COVID-19 viewing trends

On our latest Partners + Insights Series, the VAB’s EVP, Danielle DeLauro, joined our SVP, Agency Partnerships, Marion Hargett, to discuss the latest COVID-19 viewing trends and solutions for current challenges that marketers are facing.

May 18th, 2020

Partners + Insights Series with Foursquare: Using location data

Last week we invited Foursquare to the stage for our second Partners + Insights Series! Ariel Segal, Director, Insights and Analytics at Foursquare shared the top trends around location data during the current COVID-19 climate, and how to strategically use location to plan, reach and measure media buys.

May 11th, 2020

Partners + Insights Series with TVSquared: DTC Trends

In our premier session, our VP, Data and Research, Justin Rosen, was joined by TVSquared’s President, Jo Kinsella, to dig into the trends in DTC that TVSquared is seeing in the current COVID-19 climate.

May 5th, 2020

Ampersand and Verizon Media Announce Strategic TV Partnership

Today Ampersand and Verizon announced a strategic TV partnership to bring further national scale and unification of addressable TV to advertisers. With this announcement, Ampersand will now serve as the exclusive seller of Verizon Fios’ addressable TV inventory.

Apr 28th, 2020

Carat Conversations with Nicolle Pangis

Earlier this year at CES we launched our tagline “Moving TV Forward.” Our CEO, Nicolle Pangis, expanded on the messaging and its importance during her interview with Carat’s CMO, Robert Schwartz.

Apr 21st, 2020

Moving Us Forward

“Moving TV Forward” was chosen to represent the progress we’re making as a company, and an industry. Today, the concept of “moving forward” couldn’t be more applicable to both the business and our personal lives. While initially a market-facing message, it’s now become an internal ethos to make sure we come out of this stronger together.

Apr 7th, 2020

Olympics postponement passes the baton for networks and advertisers alike

Last month the International Olympics Committee (IOC) announced the postponement of the 2020 Summer Olympics, with rescheduled dates of July 23rd - August 8th, 2021.  

Jan 23rd, 2020

Introducing The AND Platform

The AND Platform is a huge step in bringing audience-based buying and automation to clients through a single interface that supports both local and national TV buying. Fueled by viewership insights from nearly 40 million HHs, with activation on hundreds of cable networks across 85 million HHs, The AND Platform provides unparalleled scale in TV for executing multi-screen, audience-based buys.

Jan 2nd, 2020

2020 Focus: data, scale, simplicity

It’s official, 2020 is here! Before we all hit the ground running again, we wanted to pause and share what we see ahead for this year. It’s safe to say that 2019 brought about both transformational changes at Ampersand, as well as foundational work. While there is no shortage of opportunity, it will take a “focus on focus” to deliver the solutions that will make a difference to the industry.

Nov 26th, 2019

Advertising Week: AWLearn “Future of TV”

During Advertising Week New York in September 2019, Ampersand and its partners, co-created ten hours of content for the TV industry with a focus on the evolution of TV advertising and the broad perspectives that come with it. We’re now able to make this content complementary, through our partnership with Advertising Week.

Nov 12th, 2019

RampUp: Preparing for the CCPA and Beyond

As privacy regulations evolve, the industry is bringing data collection and data sharing practices to the forefront for the protection of consumers and organizations.

Nov 5th, 2019

Audience first: How to start and end with your audience

While audience planning tools have historically focused on national TV buys, Ampersand is bringing audience based buying to local TV for the first time.

Oct 29th, 2019

The ultimate buyer’s guide to new multiscreen TV solutions

Whether you’re a local, regional, or national advertiser, chances are it’s been challenging to buy media across MVPDs, primarily due to a multitude of TV offerings with different product names, technical jargon and even disparate data sets.

Oct 22nd, 2019

The Human Element:
A Carat Podcast
“The one about TV”

Our President, Andrew Ward, joined Carat’s podcast, “The Human Element,” hosted by their CMO, Robert Scwhartz, alongside Amplifi’s Dave Sederbaum, EVP, Video Investment and Brad Stockton, VP, Video Innovation.

Oct 14th, 2019

Addressing addressable:
best practices in advanced TV

Two of Ampersand’s advanced TV experts illustrate how brands can harness ‘the power of AND’ to launch addressable campaigns that reach their intended customers.

Oct 7th, 2019

Born with a simple vision:
To unify all players in TV

The vision for NCC Media was born by a couple, Linda and Bob Williams, in Boston in 1981.