Feature

Introducing
The AND Platform

The AND Platform is a huge step in bringing audience-based buying and automation to clients through a single interface that supports both local and national TV buying. 

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Jan 23rd, 2020

Introducing The AND Platform

The AND Platform is a huge step in bringing audience-based buying and automation to clients through a single interface that supports both local and national TV buying. Fueled by viewership insights from nearly 40 million HHs, with activation on hundreds of cable networks across 85 million HHs, The AND Platform provides unparalleled scale in TV for executing multi-screen, audience-based buys.

Jan 2nd, 2020

2020 Focus: data, scale, simplicity

It’s official, 2020 is here! Before we all hit the ground running again, we wanted to pause and share what we see ahead for this year. It’s safe to say that 2019 brought about both transformational changes at Ampersand, as well as foundational work. While there is no shortage of opportunity, it will take a “focus on focus” to deliver the solutions that will make a difference to the industry.

Nov 26th, 2019

Advertising Week: AWLearn “Future of TV”

During Advertising Week New York in September 2019, Ampersand and its partners, co-created ten hours of content for the TV industry with a focus on the evolution of TV advertising and the broad perspectives that come with it. We’re now able to make this content complementary, through our partnership with Advertising Week.

Nov 12th, 2019

RampUp: Preparing for the CCPA and Beyond

As privacy regulations evolve, the industry is bringing data collection and data sharing practices to the forefront for the protection of consumers and organizations.

Nov 5th, 2019

Audience first: How to start and end with your audience

While audience planning tools have historically focused on national TV buys, Ampersand is bringing audience based buying to local TV for the first time.

Oct 29th, 2019

The ultimate buyer’s guide to new multiscreen TV solutions

Whether you’re a local, regional, or national advertiser, chances are it’s been challenging to buy media across MVPDs, primarily due to a multitude of TV offerings with different product names, technical jargon and even disparate data sets.

Oct 22nd, 2019

The Human Element:
A Carat Podcast
“The one about TV”

Our President, Andrew Ward, joined Carat’s podcast, “The Human Element,” hosted by their CMO, Robert Scwhartz, alongside Amplifi’s Dave Sederbaum, EVP, Video Investment and Brad Stockton, VP, Video Innovation.

Oct 14th, 2019

Addressing addressable:
best practices in advanced TV

Two of Ampersand’s advanced TV experts illustrate how brands can harness ‘the power of AND’ to launch addressable campaigns that reach their intended customers.

Oct 7th, 2019

Born with a simple vision:
To unify all players in TV

The vision for NCC Media was born by a couple, Linda and Bob Williams, in Boston in 1981.