Case Study: A Modern Approach To Driving Arrivals With VISIT FLORIDA

Aug 16th, 2023

Written by Ampersand Marketing

With the worst of covid in the rearview mirror, the travel and tourism industry is beginning to find its way back to its pre-pandemic prowess. But in the 3+ years that have passed, the industry has seen big shifts. Namely, the traveler has changed. Many travelers now seek authentic and immersive experiences rather than traditional tourist attractions. That, coupled with changes in consumers viewing behavior requires advertisers to adapt their messaging and strategies to reflect these changes.



Audience fragmentation is forcing marketers to harness cross-screen tactics to cover live, time-shifted and streaming audiences. As important, travel marketers are adopting a “quality over quantity” approach by leveraging first and third-party data to reach the right prospective traveler. Tie it all in a bow with holistic, cross-screen measurement showing true ROI, and you have the campaign that the travel & tourism industry needs today.

Ampersand’s recent campaign for VISIT FLORIDA, alongside VISIT FLORIDA’s agency of record, Miles Partnership, and travel attribution measurement partner Arrivalist did just that. Click here to learn more.