Feature
Ampersand's National Insights Report: Modernizing Reach & Frequency
Recently, Ampersand leveraged its proprietary viewership insights to analyze national campaign performance for dozens of advertisers to assess commonalities, challenges and solutions. Here’s what we found.
The Latest
Mar 24th, 2020
Cancelled sports,
not cancelled viewers
The evolution of COVID-19 has brought upon unprecedented changes to our lives and businesses across the globe. As we collectively navigate the current unknown, Ampersand’s priority is to support our clients and partners through actionable data and insights.
Jan 15th, 2020
Streaming services and OTT: navigating through consumer choices
The video landscape is crowded…very crowded. According to the research firm Parks Associates, there are 271 online video services available in the United States. Netflix and Amazon remain the largest players in the Subscription Video On Demand (SVOD) space, but that could change. In a span of seven months, Apple TV+ launched and on its heels, the biggest traditional media companies are entering the space.