Ampersand’s Advanced TV Solutions Tool Kit: Insights, Meet Outcomes.™

The proliferation of screens, services, and technologies has fragmented the video advertising ecosystem at an increasing pace. While this level of content and platform choice is great for viewers and consumers, it has made the marketer’s job harder than ever because it’s harder to find your audience. But something else has proliferated in the marketplace at the same time: data.

Ampersand sits squarely at this intersection of media and data. Our experience in reaching 117M households with video messaging across screens, building off of 64M households of data insights, has allowed us to identify best practices for how marketers can succeed in a fragmented world. Using some of the most common scenarios we’re seeing with our clients, let’s show you how..

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