Addressing addressable:
best practices in advanced TV

Oct 14th, 2019

Written by Ampersand Marketing

Two of Ampersand’s advanced TV experts illustrate how brands can harness ‘the power of AND’ to launch addressable campaigns that reach their intended customers. First up, Greg Friend (Sr. Director, Measurement Solutions) debunks common misconceptions about advanced TV. Next, Justin Rosen (VP, Data and Research) chats with Andy Fisher, Global Head of M1 Advanced TV. Andy describes what M1 is doing in partnership with Ampersand to bring big data to ‘all things television’ as a means of informing people-based marketing.

Tune in to the conversation, pick up some valuable tips and learn how ‘the power of AND’ is shaping the future of our industry.

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