Oct 22nd, 2019

The Human Element:
A Carat Podcast
"The one about TV"

Written by Dominique Dajer

Last week our President, Andrew Ward, joined Carat’s podcast, “The Human Element,” hosted by their CMO, Robert Scwhartz, alongside Amplifi’s Dave Sederbaum, EVP, Video Investment and Brad Stockton, VP, Video Innovation.

In this jam-packed episode, “The one about TV,” these leaders dig in to how to take full advantage of ‘the brand building power of TV’ in today’s increasingly competitive digital landscape. They also discuss the roles that audience segmentation, measurement and addressable advertising are playing in ensuring the longevity of TV. Bonus: find out what the best career advice is they’ve each received!

Tune into the full podcast here!

Listening time: 40 minutes

 

 

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