Ampersand's National Insights Report: Modernizing Reach & Frequency

The TV ecosystem is more fragmented by the day; across content, across screens, and even across media investment approaches. Gone are the days when a traditional national campaign can deliver sustained impressions consistently and provably to the intended audience. The time has come to redefine what is meant by a national campaign: one that is optimized to reach more of your audience without compromising your budget, with smarter impressions working harder for you. 

Recently, Ampersand leveraged its proprietary viewership insights to analyze national campaign performance for dozens of advertisers to assess commonalities, challenges and solutions. Here’s what we found.