Ampersand + Advertising Week New York 2020
Sep 23rd, 2020
Written by Ampersand Marketing
It’s been quite a year since Advertising Week New York 2019, where we unveiled our rebrand from NCC Media to Ampersand. We’re excited to now announce our 2020 partnership with Advertising Week, which will take place virtually, October 5th – 8th!
Earlier this year we launched our new tagline, “Moving TV Forward” with the vision of unifying and simplifying the TV industry. Over the past several months we can honestly say we’ve never had a closer partnership with our clients, affiliates and colleagues.
As a result we’re proud to present Advertising Week’s engaging, and interactive TV Track – “Moving TV Forward.”
Below we’ve shared our full agenda for the week and where you can engage with Ampersand:
AMPERSAND EPISODES AND SPEAKERS
MASTERING ADDRESSABILITY IN A CTV-FIRST WORLD: PRESENTED BY MAGNITE
CTV is redefining what it means to watch TV and programmers and advertisers need to establish new, effective methods for reaching viewers with precision and accuracy. Targeting on CTV requires a different approach than for traditional broadcast TV; with ad spend on OTT growing exponentially, data partners getting in the game, and CTV maturing. Addressable and advanced targeting methods are entering the space in a big way. Join Magnite, along with Ampersand, LiveRamp, and DISH Media, for a discussion around addressability in a data-driven, CTV-first world.
AWNY Track: Acceleration
Monday, October 5th
10:00a
Moderator:
Adam Lowy – Head of North America Demand Sales & Strategy at Magnite
Speakers:
Kevin Arrix – Senior Vice President at DISH Media
Marion Hargett – SVP, Agency Partnerships and National Sales at Ampersand
Jay Prasad – Chief Strategy Officer at LiveRamp
THE NEXT ERA OF PROGRAMMATIC
In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? Will brands take it in house? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
AWNY Track: AWStudios Channel
Monday, October 5th
10:30 – 11:00a
Moderator:
Bari Bucci – Senior Director, Trading & Strategic Partnerships at Ampersand
Speakers:
Dan Callahan – SVP, Data Strategy and Sales Innovation at FOX
Harry Kargman – Founder and CEO at Kargo
Tom Kershaw – Chief Technology Officer at Magnite
Paul Ryan – Chief Technology Officer at OpenX
OPTIMAL TV REACH: LOCAL AND NATIONAL
Ampersand has been hyper-focused on building advanced measurement solutions that fit the individual needs of both local and national clients. Here, we’ll present case studies that demonstrate progress made in insights on both optimal reach efficiency for local using broadcast data, and Incremental Reach opportunities for National using more robust viewership insights.
AWNY Track: Audience and Data
Monday, October 5th
3:30 – 4:00p
Case study presented by:
Justin Rosen – VP, Data and Research at Ampersand
MULTISCREEN CONSUMPTION REQUIRES MULTISCREEN DELIVERY
Consumers don’t care where or how they’re watching TV content – whether it’s linear or streaming, to them it’s all TV. As TV becomes increasingly more digital, the ability to deliver true cross-screen campaigns is closer than it’s ever been. In this session we’ll hear from industry experts who have been on the frontlines of unifying fragmented TV audiences, and share how together, we can arrive at a true multiscreen destination.
AWNY Track: Moving TV Forward
Tuesday, October 6th
1:30 – 2:00p
Moderator:
Danielle DeLauro – EVP at VAB
Speakers:
Andy Fisher – Head of M1 Advertising at Merkle
Cara Lewis – EVP, Video Investment at Amplifi
Ari Turner – SVP, Sales Operations at Ampersand
“IN THE NEWS”
Live Interview
Tuesday, October 6th
2:00p
Speakers:
Nicolle Pangis, CEO at Ampersand will share more on an upcoming Ampersand announcement.
MOVING TV FORWARD
The world of TV is now interactive, connected and much more than it ever was before. What do brands need to do to take part in this new universe? We gather together experts in the advanced TV space and ask them for everything marketers need to know about how they can move TV forward.
AWNY Track: Moving TV Forward
Tuesday, October 6th
3:00 – 3:30p
Moderator:
Walt Horstman – SVP/GM Advanced Media & Advertising, TiVo
Speakers:
Stéphane Coruble – CEO at RTL AdConnect
Noah Levine – Chief Revenue Officer at 605
Sona Pehlivanian – VP of Addressable Campaign Management and Operations at NY Interconnect
Andrew Ward – President at Ampersand
AUDIENCE BUYING IS A STRATEGY, ADDRESSABLE IS A TACTIC
Audiences and consumer behaviors are changing, in part, driving advertising and technology’s evolution. In this session, we’ll cover why moving towards standardizing impression-based currency is necessary to move TV advertising forward, and how to combine audience buying with addressable advertising most efficiently. We’ll also hear from leaders in the space on their best practices, what’s required of the industry, and their vision for the future of TV advertising.
AWNY Track: Moving TV Forward
Tuesday, October 6th
4:30 – 5:00p
Moderator:
Justin Lebbon – Co-Founder and Director of Mediatel
Speakers:
Nicole Kane – Head of Precision & Digital Marketing at Molson Coors
John Hoctor – GM, Measurement at LiveRamp
Shelby Saville – Chief Investment Officer at Spark Foundry
NAVIGATING THE PANDEMIC AND CIVIL RIGHTS: TAKING AN INSIDE LOOK
With the continuing pandemic still at the forefront of changes in daily life, and a reignited civil rights movement, new and evolving elements are being incorporated to how we conduct business – within our organizations and with our partners. From diversity and inclusion, consultative conversations with partners, to knowing how to adjust tone and creative messaging appropriately, flexibility in TV advertising has never been more critical.
While no one has the perfect answer, this session will involve a candid conversation on navigating these complex topics – starting from the inside.
AWNY Track: Company Culture
Thursday, October 8th
12:00 – 12:30p
Moderator:
Robert Schwartz – CMO at Carat
Speakers:
Natasha Dure – VP, Culture and Communications at Ampersand
Marion Hargett – SVP, Agency Partnerships and National Sales at Ampersand
Mike Law – President at Amplifi
NETWORKING + ENTERTAINMENT
AW2020 VIRTUAL PUB QUIZ
Monday, October 5th
4:30p
It’s time to test your knowledge, connect with your fellow AW2020 attendees over some virtual drinks and find out who really is the smartest person at AW2020.
Three AW2020 quiz champions will win an amazing prize courtesy of Ampersand.
By invitation only (please reach out to your Ampersand representative for an invite.)
FUTURE IS FEMALE AWARDS
Wednesday, October 7th
5:00p
Advertising Week and Ampersand will honor ten rising stars of the advertising and marketing industry with a special celebration!
Winners will be selected based on a combination of proven achievements: demonstrated ability to affect organizational change, commitment to external impact, ability to mentor others and professional endorsements.
Natasha Duré, our VP, Culture + Communications will be one of the judges.
Performance to follow by:
Jewel – singer-songwriter