Ampersand and Verizon Media Announce Strategic TV Partnership
May 5th, 2020
Written by Ampersand Marketing
Today Ampersand and Verizon Media announced a strategic, advanced TV partnership to bring further national scale and unification of addressable TV to advertisers. With this announcement, Ampersand will now serve as the exclusive seller of Verizon Fios’ TV addressable inventory. Additionally, we are naming the Verizon Media DSP as our primary DSP for CTV and OTT inventory.
This announcement marks an important milestone for us. It is an expansion of an already long-standing partnership between our two companies, creating the single largest source of addressable TV in the country. Our alignment with Verizon allows for a more simplified way of buying addressable with a unified offering across four of the largest cable and telco operators throughout the US.
With this agreement, advertisers can now reach 42 million addressable households — just over 60% of all addressable TV households in the US through Ampersand. Further, this provides marketers a simple and consistent way to buy linear and addressable TV audiences at scale with Ampersand’s, The AND Platform.
We’re excited to continue building the future of TV together as we simplify, scale and improve multiscreen advertising. Together, we’re better.
To learn more about our partnership, read the full press release here!< BACK TO NEWS