An Exciting Return:
Advertising Week New York

After countless virtual events, Ampersand was thrilled to rejoin our peers IN PERSON at this year’s Advertising Week New York. This time, with a new mantra: The Total TV Company. We spoke a lot, on stage and virtually, around the light-speed the television industry is moving: Why, when and where consumers view TV, the importance of data partnerships in an audience-first television ecosystem, and more. As the Total TV Company, Ampersand will continue to lead the way in finding viewers wherever they watch, however they watch and whatever they’re watching.

Keep scrolling for programming and sponsorship highlights!

It’s All TV

The TV industry is constantly evolving, never moreso than now. This also means our audiences are evolving too. The consumer is in the proverbial driver’s seat because they control when, where, and how they are consuming content. They have more choices and that means their attention is a scarce resource. The boundaryless way in which audiences consume content requires all of us to think more strategically and holistically about how TV is bought, planned, and measured.

To kick off Advertising Week New York, Ampersand President Andrew Ward, sat down with industry leaders Chief Partnerships Officer, Initiative, Maureen Bosetti, President, dentsu’s Amplifi, Mike Law and Chief Investment Officer, Group M, Matt Sweeney to talk about how to solve for the challenges around data, measurement, partnerships, precise audience targeting and more in the TV ecosystem.