Audience first: How to start and end with your audience

While audience planning tools have historically focused on national TV buys, Ampersand is bringing audience based buying to local TV for the first time. In this session, Kalyan Lanka, our VP, Product Management demonstrates Ampersand’s newest audience planning capability now for local buyers. He covers everything brand marketers and their agencies need to know in order to successfully integrate a data driven strategy into overall TV investments.

Following Kalyan’s demo, Danielle Seth, VP, Business Development at Ampersand, leads a lively discussion between leaders from OpenAP and Amobee. Among the many similarities within the industry, this trio debated the challenges and opportunities that still remain, in light of continuing collaboration to make audience buying easier.

Tune into this workshop for a preview of Ampersand’s new audience planning capability and the full conversation between these leaders!

To access the full deck from this presentation, please email marketingrequests@ampersand.tv