Partners + Insights Series: MOVING FORWARD TOGETHER

Jun 4th, 2020

Written by Dominique Dajer

In May, Ampersand launched our first Partners + Insights Series: MOVING FORWARD TOGETHER, to educate and connect the TV advertising industry as marketers navigate the COVID-19 pandemic. What evolved from weekly internal-facing updates to industry-wide webinars, became a new resource for buyers and sellers to receive the most current TV insights on a range of topics from trusted experts: TVSquared, Foursquare, VAB, and Kantar.

As we continue to persevere through these uncertain times, we do so by moving forward together. 

Each partner brings a unique perspective to just how we move the TV industry forward, and it is with a focus on not one, but all approaches, that will yield success for our industry.

Here’s a snippet of how our partners are doing it, and we encourage you to access each session’s full webinar recording here. For TVSquared’s recording, please watch here.

 

TVSquared: Trends in DTC

with Jo Kinsella, President 

Moving TV Forward: “It’s about the revolution of bringing more accountability to the TV industry. COVID-19 has forced us all to pause and do more with less.” 

 

Foursquare: Using location data

with Ariel Segal, Director, Insights and Analytics 

Moving TV Forward: “By following a data driven approach to reach TV audiences and measure the impact of TV advertising.” 

 

VAB: COVID-19 viewing trends

with Danielle DeLauro, EVP 

Moving TV Forward: “Through education and advocacy.” 

 

Kantar: Advertising through a pandemic

with Stephen DiMarco, US Chief Digital Officer 

Moving TV Forward:  Seizing the opportunity for TV to really be more relevant to us as consumers.” 

 

Thank you to our partners for their contributions and participation and thank you to our attendees for tuning in! 

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